IKIDE Showcases Core Product Competitiveness at 2024 AWE Appliance Expo with Peking Opera-themed Pavilion Drawing Full Attention

From March 14th to 17th the 2024 Appliance & Electronics World Expo (AWE) themed “Smart Technology Creating Better Lives” was held at the Shanghai New International Expo Center. As a professional brand in the water purifier industry IKIDE participated in the exhibition once again showcasing its “IKIDE Peking Opera Theme Pavilion” featuring the essence of traditional Chinese culture namely Peking Opera a non-material cultural heritage element. This prominent presence at AWE 2024 garnered significant attention.

As one of the top technology events in the global home appliance and consumer electronics industry every edition of AWE attracts numerous renowned brands from both home and abroad. This year it is anticipated that 1000 enterprises and 1200 brands will participate in the exhibition. During AWE numerous high-profile professional forums and events will be held including the AWE Summit Forum Future Home Summit Forum GTIC Global AIoT Smart Home Summit China Home Appliance Innovation Retail Summit and the AWE Appliance & Electronics Innovation Awards Ceremony. Additionally in collaboration with multiple top platforms AWE will present a trendy electronics showcase that blends cutting-edge technology with modern consumer concepts pushing the boundaries of consumer experience to new heights.

Inheriting the intangible cultural heritage of Peking Opera IKIDE ’s Peking Opera Theme Pavilion highlights its extraordinary presence

At the AWE event where home appliance brands showcase their respective strengths the water purification brand IKIDE which focuses solely on water purifiers has particularly caught attention with its unique “Peking Opera Theme Pavilion” incorporating elements of the intangible cultural heritage of Peking Opera. The “IKIDE Peking Opera Theme Pavilion” features a classic black and red color scheme as its main tones with various exhibition areas integrating Peking Opera facial makeups traditional Chinese architecture and other elements. These elements beautifully complement the products displayed within showcasing the intangible cultural heritage of Peking Opera to its fullest.

In the core product exhibition area IKIDE ’s intangible cultural heritage series water purification system MQ9 king series and A9 PRO maternal and infant series are orderly divided into sections allowing exhibiting audiences to experience professional products in various segmented fields.

Among them the non-heritage national essence series of Peking Opera model water purifier jointly launched by IKIDE with the China National Peking Opera Academy which is inspired by the classic elements of Peking Opera and integrates Peking Opera cultural elements into the design of the water purifier with exquisite patterns of opera masks Peking Opera element nameplates as well as the main body of the mortise and tenon structure of the Peking Opera stage and cartridge handles equipped with acrylic masks each and every detail embodies the unique style of the Peking Opera and adds a deep cultural connotation to the water purifier. Water purifier adds a deep cultural connotation. It is worth mentioning that the intangible cultural heritage series water purifiers have introduced a service policy of 99 yuan/year for filter replacement which means the annual filter replacement cost is only 99 yuan. This fundamentally solves the problem of high filter replacement costs faced by Chinese families using water purifiers breaking the industry’s peculiar cycle of “buying machines at a low price and filters at a high price.” IKIDE uses technology to benefit everyone allowing more Chinese families to use healthy and reassuring water.

In addition as a pioneer in the field of whole kitchen water purification IKIDE's MQ9 King 5.0 integrated water purifier represents another groundbreaking innovation on the track of whole kitchen water purification. It is the first to introduce the concept of 'integration' into the field of whole kitchen water purification incorporating the sink into the system and more systematically solving the "waste water issue" of reverse osmosis RO machines which is a key concern for consumers.

In addition as a pioneer in the field of whole kitchen water purification IKIDE ’s MQ9 King 5.0 integrated water purifier represents another groundbreaking innovation on the track of whole kitchen water purification. It is the first to introduce the concept of ‘integration’ into the field of whole kitchen water purification incorporating the sink into the system and more systematically solving the “waste water issue” of reverse osmosis RO machines which is a key concern for consumers.

The A9 PRO maternal and infant series is another representative work of IKIDE in the maternal and infant niche market. IKIDE invited Professor Ding Guofang Director of Pediatrics at Peking Union Medical College Hospital to define the IKIDE standards for maternal and infant water based on the physical condition and water needs of Chinese maternal and infant groups focusing on the post-filtration sodium content iron element content and removal rate of harmful substances. Taking this as a guide IKIDE developed a customized water purifier for making formula for Chinese maternal and infant groups. It uses an innovative PCNFC low-sodium composite filter element which can filter sodium content to ≤20mg/L meeting international regulatory requirements. The built-in self-circulating targeted UV sterilization technology ensures long-lasting sterilization of the water circuit making every drop of water sterile. In response to the special constitution of Chinese babies the innovative DONNAN directed ion capture technology is integrated to more intelligently capture beneficial minerals creating maternal and infant water suitable for Chinese babies.

Colorful activities are good-looking and fun helping the brand become the focus of the whole venue

At this exhibition in addition to showcasing its full range of products IKIDE innovatively planned interactive activities with unique features to provide a better experience for the attending audience.

During the exhibition visitors could experience and shoot the “IKIDE Beijing Opera Theme Pavilion” on site share the pictures or videos to social media platforms bring the topic of #Come and See the Show# and participate in the collection of praises to exchange for colorful gifts including popular Yellow River gift boxes and sets of seven major river waters. The interactive activities were fun and engaging and there were also performances of Peking Opera attracting many attendees to stop and participate making it a striking feature of this year’s AWE.

At this AWE exhibition IKIDE highlighted the essence of intangible cultural heritage and led the trend through technological innovation. By incorporating Peking Opera elements into fun interactive activities it became the focus of the event. Looking forward we expect IKIDE to continue refining its technology and innovating products to meet the constantly evolving needs of the water purification industry in the new era. We anticipate the output of more high-quality products and solutions to help Chinese water purification consumers move towards a better and healthier drinking water lifestyle.